Maybe it's age. Could be lack of sleep. Or maybe I'm just being overly picky, but "Compared to what?" is a question I find myself asking more and more as time goes on. Today, for whatever reason, is a particularly bad day for the question.
Some of it is just silly advertising; a bad choice of words or a name that just sounds a bit stupid. There are companies called "Reliable Plumbing", or reliable pretty much anything. Compared to those unreliable guys, I suppose? You might have an "Honest Movers" in your town, or honest somthing else (look in the phone book for a good list). That's compared to the Dishonest Moving Company that operates down the street from HM. Or Lucky Restaurant (or Variety or Sandwich, or etc). That's compared to Unlucky Restaurant where most people wind up with intestinal bugs of some sort.
Badly chosen names can induce the old head shake, but more often, it's the words that promise something they aren't quite up on delivering. here's a sample.
Let's take the word waterproof, as an example. When you promise me that something like a bandage is waterproof, do you mean that it's waterproof in a small, summer rain shower, or that I can take a shower and stay dry, or that I can submerge myself under water and still have the cut protected. I'm betting on that light summer sprinkle. Not too distantly related is leakproof which sounds like a great idea in a baby's bottle or sippy cup, except that most kids that age don't read. Consequently, you're likely find a spray of milk droplets all over the table, floor, windows, the kid's clothes, and yours, as you try to figure out whether it's you or the manufacturer that doesn't understand the meaning of leak-proof.
How about medicine that promises "Tastes great!" Again. Compared to what? My kid wanted to throw that stuff up as soon as he took it. So I tried it and I nearly threw up. Great as compared to a bovine manure shake? Maybe. There's another one that says, "Great orange flavor". All I can say there is that the thing you thought was an orange? Well, it isn't. Back to the drawing board.
The drawing board is a place the creators of childproof devices should spend more time. Compared to no door at all, I suppose that little plastic latch could be considered childproof, but then maybe you haven't met my children. Of course, you know what the say about making things foolproof. "It is impossible to make anything foolproof, because fools are so ingenious."
Here's another stainless steel. Well, that one is actually a misunderstanding. We, the public, have been led to believe that products made from stainless steel will remain clean and shiny. Wrong. It's stain less, not stainless. It still stains, just less.
Oh, and that wash and wear stuff . . . they expect you to dry it first. It's really wash, dry, occasionally iron, then wear.










Secret of Marketing
That is actually a sign of maturity. There is zen quote that says:
Before a person studies Zen, mountains are mountains and waters
are waters; after a first glimpse into the truth of Zen, mountains
are no longer mountains and waters are not waters; after enlightenment,
mountains are once again mountains and waters once again waters.
Your eyes are now opened: Adjectives are just fluffy advertising, nothing more, nothing less. Remember that "Image is everything". Eventually you will get to simply accept this as a fact of life, and forget about it...
This is also a topic covered in the "Freakonomics" book in Chapter 2. The basic idea is that house ads like "Charming", "Spacious" means mostly nothing, while "Granite", "Corian" and "Maple" was often associated with a higher-priced sale.
Coincidence? I think not :)
--Ve2dmn
seamless siding...sorta
I saw an ad on t.v. this morning. A company called "Seamless Siding" is offering a sale on house siding, "If you don't mind a few seams on the back of your house."
Marketing buzz
Or Computer Recycling when what we really mean is Computer Refurbishing. Recycling is the current buzz word and it sounds much better than Refurbishing. What we do is better than what we imply in this case, but recycling just sounds better.
Even worse are all those "Mail in rebate ads." People seem to have grown accustomed to them. Frankly I find they're a disgusting way of doing business. Futureshop in Barrie also once ran an ad $99 for a zip drive (they were about $150 at the time). I went to pick one up and first they tried to tell me they'd printed a retraction (they had, but it didn't come out until the next day), then they tried to say they were out of stock (even though they had one behind the counter).
Ah what we could say about box stores...
Fast and Light AntiX 8.0 is Released!
The excellent family of easy to use desktop systems from MEPIS has a new product announcement today, and it is an exciting one. The Fast, Light, Flexible AntiX M8.0 has been released today. I wrote about it at http://usalug.org/phpBB2/viewtopic.php?t=14090
There is an announcement about it at http://antix.freeforums.org/antix-m8-goes-final-t1411.html
I also wrote to DistroWatch to let them know about it, and wrote to their comments page.
Why do I like AntiX so much? Well, it is very easy to install. It uses the same installation program as SimplyMEPIS, which means that you can first try it out as a Live CD to see if it works for you. It is lighter than SimplyMEPIS, which means that it loads even faster than SimplyMEPIS, so it makes a great Live CD to carry around.
You can install it to a small USB device and carry it around with you. If you want, there are tools available to create your own custom, remastered version. There are the excellent smxi family of tools that originally come from the Kanotix and sidux projects. There are excellent tools from the SimplyMEPIS and Absolute Linux projects as well.
All of this is not just thrown together, it is crafted into a nicely integrated set of packages that complement one another very well. The art work is very good and comes from a community of very talented artists. The localization work comes directly from the AntiX community. This is truly a collaborative work. It functions amazingly well. It is smaller than the usual full, often bloated versions of software available elsewhere, and it works exceedingly well - fast and functional. I highly recommend it!
Ocasiodaily??!?!!
Compared to what? :)
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